CoreMedia Boosts Portal Adoption and Productivity with CoreMedia CMS for SAP NetWeaver Portal

CoreMedia, a premier Web Content Management company, announced CoreMedia CMS for SAP NetWeaver Portal. High-performance web content management system makes publishing content in SAP portals easier and faster.

The solution is designed for organizations looking to better leverage their SAP NetWeaver Portal investments by empowering business users to more efficiently create and update portal content while reducing dependencies on IT. By making content creation simpler and faster from within the familiar native portal environment, CoreMedia CMS for SAP NetWeaver Portal ensures business information is delivered promptly and consistently across multiple channels. This not only boosts employee productivity and improves the portal experience for employees, customers and partners, but also ensures that site visitors will experience more relevant, up-to-date content, thus increasing portal usage across the organization.

"We've identified the real-world challenges faced by both IT managers and business users in maintaining relevant, fresh portal information. With the introduction of CoreMedia CMS for SAP NetWeaver Portal, we are helping to invigorate traditionally static portals by helping publishers incorporate dynamic content — created inside the portal, in real time — with the most user-friendly solution on the market," said Gerrit Kolb, chief executive officer, CoreMedia. "Now SAP NetWeaver Portal content contributors can more easily provide an engaging experience and boost portal adoption."

Portals serve as a centralized, easy-to-access source of information for an organization's employees, customers or business partners, yet they can be difficult to manage and update. With consumers expecting an increasingly personalized and constantly refreshed experience, static portal pages are often underutilized. By significantly improving the ease and speed of content creation, navigation and content re-use, CoreMedia CMS for SAP NetWeaver Portal enables non-technical users to instantly publish content, therefore increasing engagement and portal use throughout organizations. Some of the product's capabilities include:

• Easy-to-use editing tools from within the portal that provide "drag-and-drop" page layout editing and previews from within a Web browser.
• User-friendly portal navigation management.
• Real-time publishing that ensures content is always up to date.
• Re-use of content, even across different Web pages or sites both inside and outside the firewall.

Built on open standards, CoreMedia seamlessly integrates information from ERP, CRM and other third-party systems using its powerful Content Application Engine (CAE), the backbone of its CMS platform. This powerful infrastructure enables CoreMedia to manage complex WCM environments that not only require integration of third-party data from myriad sources, but need content delivery to adapt to the user's context, including location, device, preferences and touchpoint. By applying this infrastructure to the SAP NetWeaver environment, CoreMedia can help companies unlock the power of their portals to deliver a more engaging, personalized and dynamic experience for the SAP ecosystem of products — inside or outside the SAP NetWeaver portal.

Source: ebizQ